About us

People come into Schmidt's Gems and Fine Jewelry because of love.
At Schmidt's Gems & Fine Jewelry, we believe that every piece of jewelry tells a story. Whether you're celebrating the birth of a child, an anniversary, or preparing for one of life's biggest moments—your wedding—we understand the deep meaning behind each occasion. That's why we've dedicated ourselves to creating not just beautiful jewelry, but heirloom pieces that capture the essence of your most cherished moments.
For more than 40 years, Schmidt's has been a trusted part of the Fargo-Moorhead community, offering custom jewelry design that is both personal and accessible. Unlike many jewelers, we create custom pieces—including engagement rings—without the hefty price tag often associated with bespoke jewelry. In fact, custom doesn't mean costly here; it means creating something uniquely yours, made with love and craftsmanship by our in-house master jewelers.
Whether you're envisioning a one-of-a-kind engagement ring or need expert repair services, our team is here to help. From the moment you walk into our Fargo store, you'll notice the care we take to understand your story and bring your vision to life. And with all repairs completed on-site, you can rest easy knowing your treasured pieces are always in expert hands.
Ready to start creating your story with us? Visit us at 3241 42nd St S, Fargo, ND 58104, or schedule a personalized consultation online here. Let's create something unforgettable together.
Our history
For over four decades, Schmidt's Gems & Fine Jewelry has been a trusted name in the Fargo-Moorhead area. Founded on a commitment to quality and personalized service, we have built a legacy of creating jewelry that reflects life's most meaningful moments.
Brenda Giere, now the proud owner of Schmidt's, began her journey here more than 22 years ago. Straight out of college, she started working part-time and quickly grew into a role that allowed her to learn every facet of the business—from management to operations. Today, Brenda leads the store with the same passion and dedication that first drew her to the family-owned business.
In Brenda's own words, "When I started at Schmidt's, I instantly fell in love with being part of a family-owned operation. It felt like the backbone of the business and what made it special. The relationships we build with our clients are like family. Coming to work each day is effortless because we're not just selling jewelry; we're helping people create legacies. Whether it's a custom engagement ring or a treasured piece for a special occasion, everything is crafted with care right here in our store. We do all the work in-house, ensuring that each piece reflects our commitment to excellence."
At Schmidt's, we continue to honor the traditions that have defined us for more than 40 years, always evolving to meet the needs of our clients while remaining rooted in craftsmanship and community.
Expertise
Custom, One-of-a-Kind Jewelry Design—Crafted In-House
At Schmidt's Gems & Fine Jewelry, our expertise lies in creating custom, one-of-a-kind jewelry pieces that are crafted entirely in-house. What sets us apart is the personalized care and craftsmanship that goes into every piece, whether it's a custom engagement ring, an heirloom restoration, or a bespoke design.
Our in-house team, including skilled goldsmiths and master jewelers, uses advanced CAD/CAM software to bring your vision to life. We specialize in creating custom rings and other unique pieces, ensuring every detail is exactly as you imagined. This ability to build custom jewelry on-site means your precious items never leave our care.
It's a question we hear from clients almost daily: "Will my jewelry leave the store, or will it stay with you?" We're proud to say that your cherished heirloom stays right here, under our watchful care. We don't ship your jewelry across the country; everything is done in our Fargo store. This gives our clients peace of mind, knowing their pieces are safe and handled with the utmost care.
Beyond the trust that comes with keeping your jewelry in-house, we also pride ourselves on our fast, efficient turnaround. Most repairs and custom orders are completed within just three to four days, allowing you to enjoy your jewelry without long waits. Our process is seamless—from ordering materials to inviting you to bring in your piece—ensuring you're never without your treasured jewelry for long.
Experience the difference of custom, in-house craftsmanship at Schmidt's. Let us help you create something truly unique.
Meet our team

Brenda Giere
Owner

Rachel Wenzel

Jennifer Roehrich
Destination Store
A Personalized Experience, Not Just a Transaction
What sets Schmidt's Gems & Fine Jewelry apart from big-box stores and corporate chains is that we are truly a destination store. Our clients love the ease of pulling right up to our Fargo location, walking in, and being greeted by a knowledgeable and friendly team. Every member of our staff is passionate about helping you find or create the perfect piece of jewelry, and we pride ourselves on providing a relaxed, welcoming environment.
One of the most frequent compliments we hear from our clients is how comfortable they feel in our store. There's no high-pressure sales tactics here—our focus isn't on commissions but on understanding what you want and making your ideas come to life. We treat every client like a valued individual, not just a number.
At Schmidt's, we work closely with you to design and create jewelry that reflects your personal style and vision. It's not about what we think you should wear—it's about crafting a piece that you will cherish and never want to take off. Your ideas, your inspiration, and our expertise come together to create something truly special.
If you're looking for a jewelry store where you'll feel heard, valued, and never rushed, visit Schmidt's Gems & Fine Jewelry at 3241 42nd St S, Fargo, ND 58104. We'd love to help you create something unforgettable.
Our values
Building Relationships, Creating Legacies
At Schmidt's Gems & Fine Jewelry, our clients are at the heart of everything we do. For us, the most rewarding part of our work isn't just crafting beautiful jewelry—it's building relationships with the people who trust us to create pieces that commemorate their most meaningful moments.
Every day, it's a privilege to work with clients who are not only choosing jewelry but creating heirlooms that will be passed down for generations. Helping someone find or design that perfect piece—whether it's an engagement ring or a commemorative pendant—brings immense joy and fulfillment to our team. It's more than just work; it's a meaningful experience.
Our passion extends beyond what's inside our showcases. It's about selecting the piece that will be cherished for years to come, something that tells a story and stands the test of time. We take great pride in the relationships we build with our clients, turning every interaction into an opportunity to create something truly special.
At Schmidt's, we believe that jewelry is more than just adornment—it's a legacy. And that legacy is built on trust, craftsmanship, and a genuine love for what we do. We never lose sight of the values that define our business: a commitment to our clients, a dedication to quality, and a passion for creating lasting memories through our work.
Our Clients