About Schmidt’s Jewelry
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About Schmidt's Gems & Fine Jewelry
People Come to Schmidt’s Jewelry for Love
At Schmidt’s Gems & Fine Jewelry, we believe that every piece of jewelry tells a story, a love story, a family story, a legacy. Whether you’re celebrating the birth of a child, an anniversary, or preparing for one of life’s biggest moments—your wedding—we understand the deep emotions behind each occasion. That’s why we don’t just craft jewelry, we create heirlooms that capture your most cherished moments.
For more than 40 years, Schmidt’s has been a trusted part of the Fargo-Moorhead community, offering custom jewelry design that is both personal and accessible. Unlike many jewelers, we believe custom jewelry—especially engagement rings—shouldn’t come with an excessive price tag. At Schmidt’s, custom doesn’t mean costly, it means creating something uniquely yours, handcrafted with passion by our in-house master jewelers.
Whether you’re dreaming of a one-of-a-kind engagement ring or need expert repairs, our team is here to help. From the moment you walk through our doors, you’ll notice the personalized care we take in understanding your vision. And because all repairs are completed on-site, you can feel confident knowing that your most treasured pieces never leave our hands.
Ready to create something unforgettable? Visit us at 3241 42nd St S, Fargo, ND 58104, or schedule a personalized consultation. Let’s bring your vision to life.
Our Team of Jewelry Experts
Our History
More Than 40 Years of Craftsmanship & Community
For over four decades, Schmidt’s Gems & Fine Jewelry has been a trusted name in the Fargo-Moorhead area. Built on a foundation of quality craftsmanship and personalized service, we have spent years creating jewelry that reflects life’s most meaningful moments.
Brenda Giere, the proud owner of Schmidt’s, first walked through our doors in the Spring of 1995—fresh out of high school and eager to learn. What started as a part-time job quickly became a passion. She immersed herself in every facet of the business, from customer service to operations and management. Today, she leads Schmidt’s with the same dedication and warmth that drew her to this family-owned business in the first place.
“When I started at Schmidt’s, I instantly fell in love with the business. It wasn’t just a store—it was a family. The relationships we build with our clients are what make Schmidt’s special. We don’t just sell jewelry; we create pieces that become part of people’s lives. Every engagement ring, every heirloom restoration—it’s all done with love, right here in our store.”
– Brenda Giere, Owner
At Schmidt’s, we honor the traditions that have defined us for more than 40 years while continuing to innovate and evolve to meet the needs of our clients.
Crafted In-House
Custom, One-of-a-Kind Jewelry
At Schmidt’s Gems & Fine Jewelry, custom design isn’t just a service—it’s our specialty. What sets us apart is the unmatched craftsmanship and personalized care that goes into every piece we create. Whether it’s a custom engagement ring, an heirloom restoration, or a bespoke design, we bring your vision to life with skill and precision.
Our in-house team of goldsmiths and master jewelers uses advanced CAD/CAM technology to ensure that every design is executed flawlessly. From start to finish, your jewelry never leaves our store—providing you with peace of mind that your most cherished pieces are always in expert hands.
It’s a question we hear from clients all the time:
“Will my jewelry stay with you, or will it be sent out?”
At Schmidt’s, we proudly answer: It stays right here. We don’t ship your jewelry across the country for repairs or modifications—everything is done in-house, ensuring the highest level of care and security.
Beyond trust, we also take pride in our efficiency. Most custom orders and repairs are completed within three to four days, so you can get back to wearing and enjoying your jewelry without long waits.
Experience the difference of custom craftsmanship at Schmidt’s. Let’s create something as unique as you are.
Our Values
Building Relationships, Creating Legacies
At Schmidt’s Gems & Fine Jewelry, our clients are at the heart of everything we do.
For us, the most rewarding part of our work isn’t just crafting beautiful jewelry—it’s building lifelong relationships with the people who trust us to bring their most meaningful moments to life.
Every day, we have the privilege of helping people select or create jewelry that will become part of their family’s story. Whether it’s an engagement ring, an anniversary gift, or a commemorative pendant, we know that every piece we make will be cherished for years to come.
Beyond our showcases, our passion runs deep. We take pride in selecting pieces that will last generations—something that tells a story, something timeless.
At Schmidt’s, we believe that jewelry isn’t just an accessory—it’s a legacy.
And that legacy is built on:
✔ Trust – Every interaction is rooted in honesty and integrity.
✔ Craftsmanship – Quality is at the core of everything we create.
✔ Community – Giving back and staying connected is what defines us.
We never lose sight of what truly matters: our customers, our craftsmanship, and our passion for creating lasting memories.
Thank You for Making Schmidt’s Part of Your Story.
Not Just a Transaction
A Personalized Experience
What sets Schmidt’s Gems & Fine Jewelry apart from big-box jewelers and corporate chains? We are a destination store, known for our warm, inviting atmosphere and exceptional service.
Our clients love the ease of pulling up to our Fargo location, walking in, and being greeted by a knowledgeable and friendly team. Every member of our staff is passionate about helping you find or create the perfect piece, ensuring a relaxed, pressure-free shopping experience.
One of the most frequent compliments we receive?
“I feel so comfortable shopping here.”
At Schmidt’s, there are no high-pressure sales tactics, no commissions-driven approach—just honest guidance to help you find what you love.
We believe that jewelry is deeply personal. It’s not about what we think you should wear—it’s about crafting something that you will cherish forever.
If you’re looking for a jewelry store where you’ll feel valued, heard, and never rushed, visit us at 3241 42nd St S, Fargo, ND 58104. Let’s create something unforgettable together.